You don’t need 12 steps or luxury price tags for healthy, glowing skin. What you need is a science-backed skincare routine built on the right steps, high-quality ingredients, and consistency. These five foundational steps will simplify your routine and help you stop spending on products that don’t deliver.
Posted on June 4, 2025 Written by: 100% PURE®

Introduction
In the age of skincare overload, it’s easy to feel like more is better. But layering trendy products without understanding what your skin really needs often leads to irritation, wasted time, and a dent in your wallet. The truth? A streamlined routine with just a few high-performing essentials can do far more for your skin than a dozen jars of hype.
When you focus on the five foundational steps for a skincare routine—using effective, natural ingredients in the right order—you create a path to clear, radiant skin that actually lasts. Let’s break down exactly what those steps are and how to build a routine that works hard without working overtime.
Step 1: Start with a Gentle, Skin-Balancing Cleanser
The first—and arguably most important—step in any skincare routine is cleansing. But not just any cleanser will do. A harsh formula can strip the skin’s protective barrier, while the wrong texture can leave behind residue that clogs pores. The goal is to prep your skin by removing excess oil, sweat, and impurities without disrupting its natural balance.
A good natural face cleanser should be sulfate-free and pH-balanced, offering a clean slate without tightness or irritation. Skip overly foamy options and ultra-heavy oils, especially if you’re prone to breakouts or sensitivity.
Use your cleanser morning and evening to keep your skin clear, calm, and ready to absorb the rest of your routine.
Try this:
• – ideal for dry or sensitive skin types
• – perfect for normal to combination skin
Step 2: Tone and Balance for Better Absorption
Cleansing clears the canvas—but toning sets the stage. A well-formulated toner helps reset your skin’s pH, calm any post-cleanse tightness, and improve the absorption of active ingredients that follow.
Skip the harsh, alcohol-based astringents (they’re more drying than helpful) and opt for a toner that hydrates and soothes. Lightweight, water-based formulas work best when misted directly onto the face or patted in with clean hands.
Toning is especially helpful for dry, dull, or easily irritated skin—and it only takes a few seconds to elevate your whole routine.
Use it: Morning and night, right after cleansing.
Try this:
• – gentle hydration with botanical benefits
• – a refreshing multitasker that tones, sets, and soothes
Step 3: Use Targeted Serums That Actually Work
Serums are where the real skin transformation happens. These concentrated formulas are packed with active ingredients designed to penetrate deeper than moisturizers or cleansers can—making them essential if you’re looking for visible results.
The key? Choosing a serum, such as a vitamin C serum, that aligns with your specific goals. Whether it’s brightening dark spots, boosting hydration, or smoothing fine lines, there’s a formula to help get you there. Apply your serum while your skin is still slightly damp from toner to lock in hydration and enhance absorption.
Use it: Morning and/or night, depending on the serum and your skin needs.
Try this:
• – brightens, evens tone, and defends against free radicals
• – hydrates and plumps with every drop
• – de-puffs and firms for a more awake look
Step 4: Moisturize to Lock It All In
No matter your skin type, moisturizing is non-negotiable. A good moisturizer doesn’t just make your skin feel soft—it plays a key role in preventing trans-epidermal water loss and reinforcing your skin’s natural barrier.
For best results, skip the heavy occlusives unless your skin is very dry or compromised. Instead, reach for skin-compatible creams rich in humectants and lightweight emollients that hydrate without clogging pores. During the day, go for lighter textures that sit well under makeup or sunscreen. At night, layer something a bit richer to support overnight repair.
Use it: Morning and night—every single day.
Try this:
• – energizes and firms while delivering lasting moisture
• – a lightweight yet deeply hydrating option for all skin types
Looking for the best face moisturizer? Start with one that supports your barrier and fits your texture preference.
Step 5: Don’t Skip Eye Cream or Sunscreen (Non-Negotiables!)
You can have the best cleanser, serum, and moisturizer—but if you’re skipping eye cream and SPF, you’re leaving your skin vulnerable. These two steps are essential for protecting delicate areas and preventing long-term damage.
The under-eye area is thinner and more prone to dryness, puffiness, and fine lines. A dedicated eye cream helps brighten, depuff, and hydrate without overwhelming this sensitive zone. And SPF? It’s your most powerful defense against premature aging, hyperpigmentation, and skin cancer. Even on cloudy days, sunscreen is a must.
Use it: Eye cream, morning and night. SPF every single morning—yes, even if you’re indoors near windows.
Try this:
• – depuffs and brightens with natural caffeine and antioxidants
• – lightweight, non-toxic sun protection that nourishes as it shields
Searching for the best eye cream? Choose one that targets your top concerns—whether it’s dark circles, puffiness, or fine lines—and apply it consistently.
Bonus Tips for Getting More from Fewer Products
A minimalist routine doesn’t mean sacrificing results—it just means working smarter. These extra strategies can help you get the most out of your core five steps, without overcomplicating things or overwhelming your skin.
- Exfoliate once or twice a week to help serums and moisturizers absorb more effectively
- Choose multi-tasking formulas to cut down on clutter and cost
- Avoid ingredient overload—doubling up on actives like acids or retinoids can lead to irritation
- Layer correctly, from thinnest to thickest, so every product works to its full potential
- Stick with it—consistency is more important than chasing perfection
Try this:
• – a gentle, fruit-powered exfoliator perfect for 1–2 uses per week
Conclusion
A five-step routine is truly all you need for healthy, glowing skin.
By choosing the right products for each step—from a gentle natural face cleanser to the best face moisturizer and best eye cream—you set your skin up for long-term success.
Consistent care and high-quality ingredients will always outperform expensive fads or overwhelming routines.
With 100% PURE’s clean, fruit-pigmented formulas, you can support your skin’s natural balance and radiance—without the guesswork.