Beauty Tips

Science-Backed Purity in Every Product We Create

Where Innovation Meets Integrity in Skincare

Written by: 100% PURE®


At the heart of 100% PURE, we anchor our mission in a dual commitment: delivering truly pure and effective skincare products and unparalleled science-backed formulations through high-quality, natural ingredients to offer products that are both safe and potent.

We aren’t newcomers to skin innovations – we are the pioneers of innovation in skincare advances.

Our journey begins with a meticulous selection of ingredients. Understanding that the purity and effectiveness of our products are paramount, we refuse to settle for anything less than the best. This is where our innovation meets integrity in skincare, and championing our consumer’s skin and health through the most natural, cutting-edge, science-backed formulas.

That’s our science-backed purity promise at 100% PURE! Join us as we take you along our journey, from the foundation of our formulations and our science-backed ingredients to our cutting-edge skincare!

The Foundation of Our Formulations

A core philosophy at 100% PURE is delivering unparalleled satisfaction to our consumers through high-quality, natural products. This ethos is more than a statement—it’s the very foundation upon which all our products are created. Our commitment extends beyond the formulation of products that meet the highest standards of purity and efficacy.

Our unwavering standards and science-backed formulations are the foundation of 100% PURE. It starts with a meticulous selection of nature’s finest ingredients. Understanding that the purity and effectiveness of our products are paramount, we refuse to settle for anything less than the best. With our unparalleled standard of ingredient perfection comes a rigorous process behind our selection of ingredients for our products.

Each ingredient is carefully chosen based on its natural origin, potency, and compatibility with our body’s chemistry. Our standards go beyond just being ‘natural’ – we demand that our ingredients contribute positively to both your skin and your health. This is where 100% PURE’s rigorous role of scientific research assures the purity, efficacy, and safety of our products.

We emphasize transparency in our ingredient sourcing, partnering with suppliers who share our vision of sustainability and ethical responsibility. This means prioritizing organic, non-GMO, and cruelty-free components that are harvested with respect for our consumers and the planet. Our refusal to compromise on quality ensures that every product we offer is not only effective but also genuinely beneficial for your skin and overall well-being.

Our skincare range harnesses the power of nature’s finest ingredients to deliver transformative results for all skin types. We opt for ingredients that are sustainably harvested, ensuring that our products are not only effective but also environmentally friendly. Every ingredient is scrutinized using a meticulous to make sure we are creating the safest, and most effective products for you, your health, and the environment.

We start by making sure that the ingredients we use are free of synthetics, chemical pesticides, herbicides, and fertilizers. After combining ingredients, we test for the ingredients’ stability to avoid negative chemical reactions. Once we’ve made sure the ingredients safely blend, we look at its efficacy to see whether its product accomplishes what it says it will do and whether the right percentage of active ingredients are performing as they’re supposed to.

As for science-backed skincare? At 100% PURE, the significance of understanding chemical structures in formulating synergistic blends amplifies the benefits of a beauty formula and it avoids potential harm. This means formulating is not as simple as mixing a group of ingredients like you might get away with in chemistry class. Mastering chemical structures in formulas at 100% PURE is a skin-necessity for the most effective products – and science-backed purity!


Innovation in Clean Beauty

As the pioneers of bringing clean beauty to the market over 25 years ago, we are elevating the standards to be better than clean. This not only means an unparalleled commitment to the finest natural ingredients, but also an unwavering dedication to science-backed skincare through key technologies and innovations.

One method 100% PURE employs to help preserve the natural integrity and potency of ingredients is the (NPD), which helps define a natural ingredient and what constitutes a synthetic ingredient. The first step is figuring out whether the ingredient is derived from a natural source. If the answer is “yes”, the next step is to scrutinize how the ingredient was chemically changed to be used in the beauty product.

For the ingredient to be considered natural, all changes must occur due to a biological process, such as cold processing or bio-fermentation. If the ingredient has undergone chemical changes in a lab by adding ingredients to change the chemical structure, then the ingredient can no longer be classified as natural. These methods help preserve the natural integrity and potency of ingredients.

Let’s start with cold processing: It’s the key to more potent products. Simply, the cold-processing method means it was processed or extracted without involving high heat levels, which can destroy your skin goodies, such as actives, proteins, fatty acids, and more. To ensure that every ingredient 100% PURE uses is closest to its pure form, we use unrefined, cold-processed ingredients and never heat our formulas above 115 degrees, so that ingredients aren’t compromised during the formulation.

It takes a lot more time and money to manufacture cold-pressed oils and cold-processed ingredients. But we feel the extra cost is more than worth it if it means retaining a maximum amount of nutrients and more effective formulas. Formulas with minimal processing are purer, meaning they’ll be more beneficial for maintaining healthy, happy skin.

100% PURE explores cutting-edge formulation techniques that align with the . These standards demand not just natural ingredients but also that each product achieves its functional purpose without compromising on safety or efficacy. The science behind the TG30™ standard stems from a fundamental understanding of how temperature affects the stability and efficacy of natural ingredients, which is why we utilize cold processing. Central to this mission is our adherence to the NL10K™ standard, a cornerstone principle that ensures our offerings are meticulously free from 10,000 known harmful chemicals and irritants prevalent in conventional beauty products.

Another innovative method to help preserve the natural integrity and potency of ingredients is bio-fermentation. By now, we’re sure that most of you have heard of fermented ingredients. Fermented foods like kefir, kimchi, and kombucha are everywhere. But how about fermentation skincare? At 100% PURE, we believe bio-fermented fermented ingredients do wonders when it comes to delivering plumped, glowy, and healthy-looking skin.

Simply, fermentation is a process that has been used to preserve food and drink since ancient times. The process involves the breakdown of complex organic compounds like bacteria, yeast, or fungi, into simple organic compounds through a chemical enzyme reaction. When a skincare ingredient is fermented, it magically transforms into another ingredient with supercharged skin benefits.

These metabolic by-products of the fermentation process contain additional nutrients not present in the original starting material like fatty acids, antioxidants, enzymes, and peptides, which can help to fight off free radicals, reduce redness, and improve skin texture. At 100% PURE, we love the potency and benefits of fermentation so much that we use the innovative process for some of our top skincare and hair products.

We use fermented rice in a line of our skincare formulations to lighten, brighten skin, and beautify skin. Rice can be fermented using koji mold, which contains kojic acid; this acid provides many cosmetic benefits to be enjoyed by your skin, such as helping to reduce hyperpigmentation while also managing existing dark spots or melasma. Fermented rice water is also a superstar ingredient in our for shiny locks and healthy hair growth.

Spotlight on Science-Backed Ingredients

In the quest for beauty and wellness, the ingredients we choose to put on our skin matter immensely—not just for our skin, but the science behind their safety and effectiveness for our health. At the heart of 100% PURE’s philosophy lies a commitment to sourcing ingredients that are not only potent and pure but also have scientific evidence supporting their skin benefits.

Key Ingredients Showcasing Skin Benefits
Vitamin E: A powerful antioxidant, Vitamin E is renowned for its ability to fight free radicals, reduce UV damage in the skin, and nourish the skin deeply, promoting healing and preventing premature aging. Its environmental benefit lies in its natural occurrence and the minimal processing required for its extraction and use in skincare products.

Hyaluronic Acid: We utilize naturally derived compounds, like hydrating and potent hydrator , and moisturizing Irish moss from seaweed to microencapsulate active ingredients, ensuring stability to ensure the shelf life of formulas and deep penetration (patents pending).

Vitamin C: Tetrahexyldecyl Ascorbate is a stable, oil-soluble form of Vitamin C. It is meant to be an antioxidant as well as provides a skin-brightening effect and it also helps to boost collagen.

Organic Aloe: Known for its soothing and healing properties, organic aloe vera is a cornerstone for skin hydration and repair. Cultivated sustainably, organic aloe not only supports healthy skin but also encourages eco-friendly farming practices, contributing to the preservation of natural habitats.

Olive Squalane: A standout ingredient, olive squalane, mirrors the moisturizing properties of the traditionally used but without cruelty and environmental detriment. Sourced from olives, this ingredient is a testament to the power of plant-based alternatives in delivering high-performance skincare while respecting our planet’s biodiversity.

Coenzyme Q10: This powerful antioxidant helps rejuvenate and revitalize the skin by promoting collagen production and combating signs of aging. and firmness while reducing the appearance of fine lines and wrinkles. It energizes and protects the skin, making it an ideal ingredient for promoting a youthful, radiant complexion.

And, that’s not all from this beauty-beyond-benefits brand! Instead of current extraction methods via Co2, steam distillation, and other processes, 100% PURE has also been making its extracts with better and innovative extraction methods that can extract even more of the lipids, antioxidants, vitamins, and other beneficial compounds without using chemical extractors, like acetone, hexene, and more.


5 Science-Backed 100% PURE Products

It should make sense that we have a selection of five standout products that embody the technological advancements and clean formulations that we’ve championed – and are backed by science.

Incorporate these best-selling products into your daily skincare routine to achieve healthy, glowing skin. With their versatile uses and suitability for all skin types, they make it easy to prioritize skincare that is both effective and safe.

This lightweight serum, stabilized with vitamin C, boasts a hydrating aloe gel base that not only soothes the skin but also deeply nourishes it. It’s a powerhouse in promoting collagen production — essential for maintaining skin’s elasticity and firmness. The infusion of green apple and grape enhances the skin’s radiance, while the addition of alpha lipoic acid (ALA) acts as a shield against oxidative damage, a common culprit for premature skin aging and discoloration.

is formulated with a blend of stabilized vitamins that work together to reduce the appearance of fine lines and wrinkles, increase firmness and elasticity, and brighten and even skin tone. This particular serum combines Niacinamide and Vitamin C in a stable form, making it perfect for evening use to restore a youthful, glowing complexion.

lengthens and separates lashes without clumping, smudging, or flaking. Fitted with a slim hourglass wand to coat each lash in healthy conditioners and stunning natural pigment from black tea, berries, and cocoa. This mascara formula is water-resistant and free of coal tar, Teflon, and other toxic petrochemicals.

will have you batting an eye. As our #1 bestseller, this eye-dilic cream features luxe ingredients like moisturizing rosehip oil, stimulating caffeine from coffee and green tea, and toning vitamin C to keep that perks up tired eyes in no time! Caffeine is effective at reducing puffiness and under-eye darkness. It also stimulates circulation, helping to brighten the skin and improve its overall texture

works to purify and detoxify the skin on several levels. First, activated charcoal acts as a carbon magnet for dirt, oil, and other toxins that end up in our pores from daily environmental exposure. Once that debris is bonded with the charcoal, it can be easily washed away. Organic lemon works double duty to kill bacteria and balance oil production. Algae extract moisturizes and nourishes the skin. Together, all these ingredients make for a purifying formula that won’t strip your skin.

FAQ Section: Science at the Heart of Beauty

How does 100% PURE ensure the purity and safety of its ingredients?

100% PURE ensures the purity and efficacy of its ingredients through a stringent sourcing process that prioritizes natural and organic components. The company performs thorough testing on all its ingredients to confirm their purity and safety. Additionally, they often opt for ingredients that are sustainably harvested, ensuring that their products are not only effective but also environmentally friendly. By partnering with suppliers who share their commitment to quality and sustainability, 100% PURE ensures that every product meets high standards of purity and effectiveness.

What role does scientific research play in product development at 100% PURE?

The brand’s unwavering dedication to clean beauty is further exemplified by its investment in scientific research. By understanding the science behind natural ingredients, 100% PURE can optimize their benefits, creating formulations that are not only effective but also innovative. This commitment to science-backed beauty not only enhances the performance of its products but also educates consumers, empowering them with the knowledge to make informed choices about their skincare and makeup.

Are all 100% PURE products backed by scientific studies?

Yes! Our unwavering standards and science-backed formulations are the foundation of 100% PURE. It starts with a meticulous selection of nature’s finest ingredients. Understanding that the purity and effectiveness of our products are paramount, we refuse to settle for anything less than the best. With our unparalleled standard of ingredient perfection comes a rigorous process behind our selection of ingredients for our products. Every ingredient is scrutinized using a meticulous to make sure we are creating the safest, and most effective products for you, your health, and the environment – all backed by science.

How can consumers stay informed about the science behind their skincare?

Educate Yourself: Learn about ingredients and understand which ones you want to avoid based on your values (e.g., parabens, sulfates, synthetic fragrances). Begin by replacing products as they run out with cleaner alternatives. Read Labels: Look for certifications such as organic, cruelty-free, and vegan, which can help guide your purchases toward more ethical and clean products. Choose brands that are open about their ingredient sourcing, manufacturing processes, and sustainability practices, like 100% PURE. By understanding the science behind the products that you use, you can make and stay more informed about the science behind your skincare.

What future innovations can we expect from 100% PURE?

Our brand is at the forefront of a burgeoning trend of customized skincare products that are uniquely tailored to meet your specific needs. In recognizing this transformational trend in the beauty realm, 100% PURE embarked on a pioneering journey to create a line of natural beauty products: one that could grow, evolve, withstand the test of time – and be healthy for the sake of skin and overall health. We utilize cutting-edge methods and technologies to create personalized skincare options that offer targeted solutions for unique skin types, concerns, and preferences.

The clean beauty industry’s journey towards sustainability is marked by innovative packaging solutions, with 100% PURE leading the way. This brand’s commitment to the environment is evident in its use of eco-friendly materials like recycled glass, bamboo, and post-consumer recycled plastic. Here, we explore these innovations, highlighting the benefits of each material and showcasing specific products that exemplify 100% PURE’s dedication to sustainable packaging.


100% PURE’s journey from pioneering clean beauty to leading the charge in scientific innovation sets a remarkable precedent. By marrying the best of nature with groundbreaking technological advancements backed by science, we not only elevate the efficacy of natural skincare but also redefine what it means to be truly clean and sustainable.

Choosing 100% PURE is not just about selecting a beauty brand. It’s about making a conscious decision to support a company that aligns with your values – values that champion purity, effectiveness, and an undying love and respect for nature. When you bring 100% PURE into your life, you become part of a family that looks beyond the superficial, striving to make choices that benefit our well-being and that of the planet.

As we look to the future, 100% PURE’s unwavering commitment to creating skincare and beauty products doesn’t just promise purity but deliver it, grounded in scientific evidence and research. We invite you, then, to join the 100% PURE family. By choosing 100% PURE, you are choosing a path that celebrates and respects the intricate balance of nature. You are casting a vote to trust in the integrity and innovation behind every product for truly transformative results. That’s 100% PURE’s science-backed purity promise!

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