Beauty Tips

Our Promise of Satisfaction and Respect for the Planet

Nurturing Beauty and the Earth through Conscious Choices

Written by: 100% PURE®


At the heart of 100% PURE lies a core philosophy that intertwines the dual aspirations of delivering unparalleled satisfaction to our consumers and maintaining the utmost respect for our planet. This ethos is more than a statement—it’s the very foundation upon which all our products are created. Our commitment extends beyond the formulation of products that meet the highest standards of purity and efficacy. We strive to ensure that each product we bring to your hands promotes sustainability and environmental responsibility, reflecting our dedication to preserving the natural beauty of the Earth.

Our products are designed with the belief that true beauty comes from the heart and is manifested through products that are beneficial for both the user and the environment. It’s a promise that every item in our range embodies—formulated with care, respect, and a deep-seated commitment to safeguarding the planet’s wellbeing. By choosing 100% PURE, our customers embark on a journey of conscientious consumption, contributing to a greener, more sustainable future.

Some of Our Favorite Products

To bring this philosophy to life, let’s delve into some of our favorite products, each accompanied by a short customer review that echoes the satisfaction and love our customers have for these eco-friendly solutions.

“I’ve been using this every day, and I love it! It’s so gentle but effective and smells great!” This cleanser stands as a testament to our commitment to gentle yet effective skincare. Infused with the essence of rose water, it’s designed to purify your skin while enveloping it in a soothing, aromatic experience.

“It’s super hydrating and brightening! One or two pumps on a cotton ball are more than enough, I can see the bottle lasting months. The Ingredients are amazing, 100% natural.” This toner is a celebration of floral hydration, meticulously crafted to refresh and brighten your skin with every use, embodying our dedication to natural, sustainable beauty solutions.

“I started to notice I was getting a lot of sunspots after going through pregnancy and spending too much time in the tanning bed when I was younger. This has probably been my biggest skincare focus lately and I will say this vitamin C serum works amazing for sun spots and the texture of my skin. My skin is so supple and my complexion is getting better every day!” A beacon of our innovative approach to skincare, this serum is fortified with the power of Vitamin C to address the visible signs of aging and sun damage, revitalizing your skin with a radiant, youthful glow.

“This moisturizer is amazing. It gives my skin enough moisture and keeps breakouts controlled. Does not feel heavy and makeup goes on smoothly.” Formulated with tea tree oil, known for its purifying properties, this moisturizer is a testament to our promise of creating products that harmonize efficacy and natural ingredients for balanced, beautiful skin.

“I have trouble finding good sunscreen that doesn’t irritate my skin. This is the best product I have ever used. It feels natural and doesn’t feel oily.” Reflecting our commitment to gentle, protective, and environmentally friendly sun care, this sunscreen leverages the antioxidant power of green tea to shield your skin from the sun’s harmful rays without the greasy feel or the environmental toll of conventional sunscreens.

Through these cherished products and the voices of our satisfied customers, the essence of 100% PURE’s mission shines brightly—offering products that not only care for the skin but also demonstrate a profound respect for the planet. It’s a journey we’re honored to share with our community, as we continue to innovate and expand our offerings in the spirit of purity, effectiveness, and environmental stewardship.


The Foundation of Our Promise

At 100% PURE, we anchor our mission in a dual commitment: delivering unparalleled customer satisfaction through high-quality, natural products and championing the planet’s well-being through sustainable and eco-friendly practices. This commitment isn’t just part of our brand; it’s a promise to our customers and to the earth itself. Here, we delve into the core of our promise, highlighting the stringent criteria we apply to both our ingredients and our packaging to ensure we uphold this pledge without compromise.

Unwavering Standards for Ingredients
Our journey begins with a meticulous selection of ingredients. Understanding that the purity and effectiveness of our products are paramount, we refuse to settle for anything less than the best. Each ingredient is carefully chosen based on its natural origin, potency, and compatibility with our body’s chemistry. Our standards go beyond just being ‘natural’ – we demand that our ingredients contribute positively to both your health and the environment.

We emphasize transparency in our ingredient sourcing, partnering with suppliers who share our vision of sustainability and ethical responsibility. This means prioritizing organic, non-GMO, and cruelty-free components that are harvested with respect for the earth and its inhabitants. Our refusal to compromise on quality ensures that every product we offer is not only effective but also genuinely beneficial for your skin and overall well-being.

Sustainable Packaging: A Pillar of Our Eco-Friendly Practice
Our commitment extends beyond what’s inside the bottle. We recognize the significant impact packaging has on the planet, which is why we’ve invested in developing and utilizing packaging solutions that are as eco-friendly as our products. From biodegradable materials to recyclable containers, our approach is designed to minimize waste and reduce our carbon footprint.

We are continually exploring innovative packaging technologies that align with our environmental values. This includes using plant-based plastics, glass, and other materials that can be reused or recycled, thus contributing to a circular economy. Our packaging choices are a testament to our belief that it is possible to provide high-quality products without sacrificing the health of our planet.

No Compromise: Balancing Consumer Experience with Environmental Impact
At the heart of our mission is a balance — ensuring that our dedication to natural, pure ingredients and eco-friendly packaging never comes at the expense of the consumer experience. We understand that our customers seek products that are not only good for them but also for the planet. This understanding drives us to innovate and improve continuously, ensuring that our products meet your needs and exceed your expectations in terms of quality, efficacy, and environmental responsibility.

We refuse to compromise on either front, demonstrating that it is possible to achieve excellence in product development while upholding the highest standards of environmental stewardship. It is this commitment that forms the foundation of our promise to you: a promise of satisfaction and respect for the planet. Through our stringent criteria for ingredients and packaging, we strive to embody this promise in every product we offer, ensuring that 100% PURE is a choice for quality, purity, and a better world.

Ingredients: Pure, Effective, Sustainable

In the quest for beauty and wellness, the ingredients we choose to put on our skin matter immensely—not just for our health, but for the planet’s well-being. At the heart of 100% PURE’s philosophy lies a commitment to sourcing ingredients that are not only potent and effective but also pure and sustainably harvested. This careful selection process ensures that every component naturally derived from the earth is beneficial for both our skin and the environment.

Key Ingredients Showcasing Skin and Environmental Benefits
Vitamin E: A powerful antioxidant, Vitamin E is renowned for its ability to fight free radicals, reduce UV damage in the skin, and nourish the skin deeply, promoting healing and preventing premature aging. Its environmental benefit lies in its natural occurrence and the minimal processing required for its extraction and use in skincare products.

Organic Aloe: Known for its soothing and healing properties, organic aloe vera is a cornerstone for skin hydration and repair. Cultivated sustainably, organic aloe not only supports healthy skin but also encourages eco-friendly farming practices, contributing to the preservation of natural habitats.

Olive Squalane: A standout ingredient, olive squalane, mirrors the moisturizing properties of the traditionally used but without cruelty and environmental detriment. Sourced from olives, this ingredient is a testament to the power of plant-based alternatives in delivering high-performance skincare while respecting our planet’s biodiversity.


Packaging: Thoughtful Design for Minimal Impact

In today’s environmentally-conscious society, packaging is not just a means to protect and deliver products; it’s a statement of values and a commitment to sustainability. Recognizing this, 100% PURE has embarked on a journey of designed to minimize environmental impact, promote recycling, and reduce the carbon footprint, embodying the essence of thoughtful design for minimal impact.

Central to 100% PURE’s sustainability ethos is their commitment to replacing petrochemical-based packaging with materials that are post-consumer recycled or recyclable. This initiative aligns seamlessly with their broader vision outlined in “Forever Pure” and “Clean to the Core,” ensuring that all product formulas are biodegradable and safe for our planet’s delicate ecosystems. By vowing to reduce petrochemical-based packaging by 75% and replace all packaging with post-consumer recycled materials by 2024, 100% PURE sets a new standard in environmental stewardship in the cosmetics industry.

The significance of these efforts cannot be overstated. In an age where packaging waste significantly contributes to environmental degradation, 100% PURE’s approach to conscious packaging is a beacon of hope. The use of post-consumer recycled materials not only diverts waste from landfills but also requires less energy to produce, thereby reducing greenhouse gas emissions. Moreover, offering refillable options for their products encourages consumers to partake in a circular economy, extending the lifecycle of packaging materials and further diminishing the need for new resources.

Innovative packaging solutions such as these are a crucial component of 100% PURE’s overarching sustainability strategy, which also includes eco-friendly shipping practices. By utilizing recyclable shipping boxes and biodegradable packing peanuts made from corn starch, 100% PURE ensures that their commitment to the planet extends beyond the product to its delivery.

The importance of these packaging choices transcends environmental benefits, offering a testament to consumer convenience and respect for the planet. It is a tangible demonstration of 100% PURE’s dedication to not only providing clean, safe, and effective beauty products but also to fostering a sustainable future. This philosophy is encapsulated in their “Conscious Packaging” initiative, where the brand rewards in-store recycling with a free trial-size product, thus encouraging consumers to actively participate in the recycling process.

Furthermore, 100% PURE’s , as highlighted in the article “Embracing Pre-cycling and Recycling at 100% PURE,” showcase an innovative approach to waste reduction by addressing it at its source. Pre-cycling, the practice of eliminating waste before it is created, is an integral part of their strategy to not only reduce reliance on recycling but also to prevent over-reliance on finite resources. By choosing packaging materials that have already lived a life—be it as a water bottle, coffee paper cup, or more—100% PURE is actively reducing the amount of waste that could potentially end up in landfills.

In summary, 100% PURE’s innovative approaches to packaging are a testament to their unwavering commitment to environmental stewardship and consumer convenience. Through the use of post-consumer recycled materials, refillable options, and a focus on pre-cycling, 100% PURE is leading by example in the beauty industry. Their efforts serve as a powerful reminder of the impact thoughtful packaging design can have on our planet, urging both consumers and businesses alike to reconsider their packaging choices in favor of more sustainable options.

Supporting Global Sustainability Efforts

At 100% PURE, our commitment to sustainability extends far beyond the confines of the beauty industry. Recognizing the critical importance of protecting our planet for future generations, we actively participate in global sustainability efforts, collaborate with leading environmental organizations, and launch initiatives designed to preserve natural resources and uplift communities worldwide. Our endeavors not only embody our dedication to producing the healthiest skincare line but also our resolve to contribute positively to environmental preservation and social well-being.

Partnerships with Environmental Organizations
One of our cornerstone approaches to supporting global sustainability efforts is through strategic partnerships with environmental organizations. By aligning with groups that share our mission, we amplify our impact and contribute to larger, more significant environmental projects. A notable collaboration is with the Rainforest Foundation, where we work together to protect rainforests around the globe, safeguarding the immense biodiversity within and ensuring the rights and well-being of indigenous communities. This partnership involves funding reforestation projects, supporting sustainable livelihoods, and advocating for the preservation of these critical ecosystems.

Preserving Natural Resources
Our commitment to preserving natural resources is reflected in our rigorous approach to product development and packaging. We source ingredients sustainably, prioritizing suppliers who employ regenerative farming techniques that enhance soil health and biodiversity. By utilizing 100% natural, biodegradable formulas, we ensure that our products leave minimal environmental footprints from production to disposal. Our sustainable packaging initiative aims to eliminate unnecessary waste, employing recycled materials and innovative designs that reduce our overall environmental impact. The transition to post-consumer recycled (PCR) materials is a testament to our dedication to reducing our reliance on virgin plastics and mitigating our carbon footprint.

Supporting Communities
Beyond environmental stewardship, 100% PURE is deeply committed to supporting communities both locally and globally. Our social initiatives include partnerships with local schools to educate the next generation about sustainability and environmental responsibility. We also engage in community clean-up projects, water conservation efforts, and support for sustainable agriculture practices in underserved regions. These initiatives are integral to our mission, embodying our belief in the interconnectedness of environmental health and community wellbeing.

Specific Projects and Contributions
A highlight of our sustainability efforts is the “Clean Water Project,” launched in partnership with Through this initiative, we’ve funded the construction of wells and water sanitation facilities in rural communities lacking access to clean water. This project not only provides immediate health benefits but also supports sustainable development by freeing up time and resources previously devoted to water collection, which can now be directed towards education and economic activities.

Moreover, our “Beauty Without Borders” program has enabled us to extend our reach to communities affected by natural disasters. By providing hygiene kits and skincare products, we aim to offer a sense of normalcy and self-care during times of crisis. This program exemplifies our belief in the power of beauty as a force for good, uplifting spirits, and fostering resilience in the face of adversity.

At 100% PURE, we understand that true beauty is reflected in the health of our planet and the well-being of its inhabitants. Our global sustainability efforts, partnerships, and initiatives are a testament to our unwavering commitment to making a positive impact beyond the beauty industry. By embracing sustainability as a core principle, we not only ensure the longevity of our brand but also contribute to the creation of a healthier, more sustainable world for all.

FAQ Section: Your Questions, Our Commitments

How does 100% PURE ensure the purity and efficacy of its ingredients?

100% PURE ensures the purity and efficacy of its ingredients through a stringent sourcing process that prioritizes natural and organic components. The company performs thorough testing on all its ingredients to confirm their purity and safety. Additionally, they often opt for ingredients that are sustainably harvested, ensuring that their products are not only effective but also environmentally friendly. By partnering with suppliers who share their commitment to quality and sustainability, 100% PURE ensures that every product meets high standards of purity and effectiveness.

What measures are taken to ensure the sustainability of product packaging?

To ensure the sustainability of its product packaging, 100% PURE utilizes recyclable materials and minimizes the use of plastic whenever possible. The company is continuously exploring innovative packaging solutions, such as biodegradable materials and refillable containers, to further reduce its environmental footprint. They also encourage customers to recycle packaging after use, contributing to a circular economy where materials are reused and repurposed rather than discarded.

Can customers participate in recycling or refill programs for used products?

Yes, customers can participate in recycling or refill programs for used 100% PURE products. The company encourages customers to return empty product containers through its recycling program, which ensures that the materials are properly recycled or reused. Additionally, 100% PURE is exploring and implementing refill options for certain products, allowing customers to purchase refills instead of new containers, further reducing waste and promoting sustainable consumption practices.

How does purchasing 100% PURE products contribute to environmental conservation?

Purchasing 100% PURE products contributes to environmental conservation in several ways. Firstly, the brand’s commitment to using natural and organic ingredients reduces the demand for synthetic chemicals, which often have harmful environmental impacts. Secondly, the company’s emphasis on sustainable packaging and recycling initiatives minimizes waste and promotes the responsible use of resources. Moreover, 100% PURE actively participates in and supports environmental conservation projects, meaning that a portion of their profits goes towards protecting natural habitats and promoting biodiversity. By choosing 100% PURE, customers support a brand that actively contributes to the preservation of the environment.

What steps does 100% PURE take to stay at the forefront of sustainability and customer satisfaction?

100% PURE stays at the forefront of sustainability and customer satisfaction by continually innovating and improving its products and practices. The company invests in research and development to discover new, eco-friendly ingredients and packaging technologies that meet their high standards for purity, effectiveness, and environmental responsibility. They closely monitor customer feedback to understand and address the evolving needs and preferences of their community. Furthermore, 100% PURE actively engages in sustainability initiatives, such as reforestation projects and partnerships with environmental organizations, to ensure their operations contribute positively to the planet. By aligning their business practices with their values, 100% PURE not only satisfies customers but also leads by example in the beauty industry’s journey towards sustainability.


As we draw this discussion to a close, it’s vital to circle back to the core ethos that 100% PURE embodies—a steadfast commitment to harmonizing the pursuit of beauty and wellness with a deep-rooted respect for our environment. This unwavering dedication is not just a part of their brand identity; it’s a reflection of a profound belief that true beauty and optimal health should never compromise the health of our planet.

100% PURE’s journey is marked by a relentless pursuit of purity, efficacy, and environmental stewardship. Through innovative product development, stringent ingredient sourcing policies, and sustainable practices, they have not just talked the talk but walked the walk. This dedication ensures that every product from 100% PURE is a testament to the possibility of achieving beauty goals without inflicting harm on the world around us.

Choosing 100% PURE is not just about selecting a beauty brand. It’s about making a conscious decision to support a company that aligns with your values—values that champion purity, effectiveness, and an undying love and respect for nature. When you bring 100% PURE into your life, you become part of a family that looks beyond the superficial, striving to make choices that benefit our well-being and that of the planet.

We invite you, then, to join the 100% PURE family. By choosing 100% PURE, you are choosing a path that celebrates and respects the intricate balance of nature. You are casting a vote for a future where beauty and health exist in harmony with the earth. Together, let’s make a promise—a promise of satisfaction, respect, and a better world for generations to come.

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