Beauty Tips

How a Morning Ritual Inspired a Skincare Revolution

Learn the Story Behind Our Award-Winning Coffee Bean Caffeine Eye Cream

Written by: 100% PURE®


The proverb, “necessity is the mother of invention” couldn’t be more accurate when it comes to caffeine and its surprising connection to caffeinated skincare products. If getting a fix of your morning jolt would require you to first move mountains, then consider Everest an easy feat in pursuit of Summit Java!

After all, if caffeinated beverages can provide a zing of energy (a bonus for summiting Everest) to our minds and bodies, can they send a jolt of beauty benefits to your skin? We’ll bet our axe and morning go-go juice on it! There’s been a whole latte of popularity using caffeine in skincare that it has flowed over to eye care.

Dearly doted on as the pick-me-up for your eyes, caffeine eye creams act like coffee, giving them the boost they need to tackle those dismal dark circles and puffiness. We have been abuzz for a good while on the bottomless benefits and impact of caffeine for brighter, more youthful eyes so much that we created the ultimate eye cream!

If you’ve been searching eye and low for a pick-me-up, look no further than our best-selling, fan-favorite , a product that has won over the hearts of skincare enthusiasts and garnered rave reviews from its dedicated following. We’re dishing insider info on where it all began, and how this product created a breakthrough for truly de-puffing eyes while increasing circulation to banish dark circles – plus celebrity endorsements.

It’s our commitment to harness the power of nature to improve skin health, while integrating a connection between the energizing benefits of our favorite morning beverage and the revitalizing potential that caffeine could have for brighter, more youthful eyes!


The Inspiration: Where It All Began

Tell the truth: do your under-eye bags, dark circles or prominent crow’s feet create an un-sight for sore eyes to you? Or do you see others with these eye woes and feel compassion yet a sigh of relief? If our eyes are a window to our soul, then why are they freely giving away our dirty little secrets – or insecurities? You can have an eye of relief that these are common skin concerns around the eyes – and there are natural solutions for them.

At 100% PURE, our research and relentless commitment is to harness the power of nature to find effective resolutions for improved skin health. We know caffeine has been used in products for years, and on a basic level, it makes sense. Think of what taking a few sips of your caffeinated beverage does to you. Those sips pep you up, boost your energy, and aid your concentration. So, surely a few drops of a caffeinated eye cream (or ) would deliver a brew-tiful blend of skin-brightening and eye-boosting bliss.

Our mission to harness the power of nature for improved skin health is how we got inspired by the benefits of caffeine for the eyes – and how our was born. At the heart of this miraculous eye cream lies the power of coffee beans. Caffeine, extracted from these beans, has gained immense popularity in skincare due to its remarkable properties. When applied topically, caffeine helps to visibly reduce swelling and improve the appearance of tired-looking eyes, providing a rejuvenating effect.

The inspiration for our fan-fave eye cream emerged from a deep understanding of the invigorating properties of caffeine. Recognized for its stimulating effects, caffeine was identified as a potential key ingredient for skincare during our research into natural, effective solutions for common skin concerns. The idea was to leverage , thereby addressing the dark circles and puffiness that often plague the delicate under-eye area.

Caffeine is known for its ability to constrict blood vessels and reduce inflammation, making it an ideal ingredient for addressing puffiness and dark circles under the eyes. By constricting blood vessels, there’s a reduction of the pooling of blood and lymphatic fluid that can cause dark circles and puffiness. By improving circulation to the skin around your eyes, caffeine increases the flow of nutrients (carried by your blood) to your skin tissue, which in turn results in healthier-looking, more vibrant skin around the eyes.

This innovation stemmed from a broader commitment at 100% PURE to harness the power of nature to improve skin health, making the connection between the energizing benefits of our favorite morning beverage – and morning ritual – and the revitalizing potential caffeine could have when applied topically. This approach is a testament to our ongoing mission to develop skincare products that are not only effective but also rooted in natural science.

The Breakthrough Moment

Caffeine is not just for mornings anymore. We know the super stimulant has been making leaps and bounds in skin products for years, and on a basic level, it makes sense. Think of what taking a few sips of your coffee does to you. Those sips boost your mood and energy level and allow you to play nice with others. So, surely a few drops of caffeine eye cream would deliver benefits for the delicate eye area, wouldn’t it?

Our eyes are often the first area to show signs of fatigue and aging. Between fatigue, eye bags, dark circles – or all the above – this can cause us to look tired and worn out. For starters, the skin in this area is remarkably thin and delicate compared to the rest of the face, with measurements indicating significantly reduced thickness.

Furthermore, there’s a lower density of sebaceous glands, which results in decreased oil production and a higher likelihood of dryness. The limited presence of collagen and elastin fibers further contributes to the vulnerability of this area, making it more prone to the development of these skin issues over time.

But at 100% PURE, we rose to the challenge to find a natural, effective solution for these eye issues. It sparked the insight behind the creation of our ! Our adored eye cream was rooted in an innovative approach to natural skincare solutions. The team at 100% PURE identified the unique properties of caffeine – not only as a stimulant but as a potential skincare hero with the ability to visibly reduce the signs of fatigue around the delicate eye area.

Through rigorous research, we uncovered caffeine’s impressive vasoconstrictive properties, which can significantly improve blood circulation and diminish the appearance of dark circles and puffiness. With its unique properties, caffeine helps reduce puffiness by improving blood circulation to reduce any darkness or blood from pooling under the eyes and minimizing fluid retention or puffiness.

This breakthrough was a fusion of science and serendipity. As we delved deeper into the benefits of caffeine, we realized that we could harness its power to create a product that addresses one of the most common skincare concerns: tired, puffy eyes. This was not just about meeting a market need; it was about pioneering a solution that could offer visible, natural results and reinforce our dedication to harnessing the power of natural ingredients.

The development of the Coffee Bean Caffeine Eye Cream was a testament to our commitment to innovation and effectiveness, making it a distinctive addition to the beauty market that resonates deeply with those seeking genuine, clean beauty solutions. It is good fortune for all.



At 100% PURE, we believe that our mission is to provide pure, effective, and science-backed beauty solutions. This is not just about crafting exceptional skincare and beauty products; it’s a holistic approach to business that prioritizes compassion, empathy, environmental sustainability, and a positive global impact.

We understand that the beauty of an individual is not merely skin deep. Therefore, our mission encompasses a holistic approach, focusing on nurturing compassion and empathy within our community. This means actively participating in educational initiatives that spread awareness about ethical practices, environmental sustainability, and the importance of compassion towards all living beings. We aim to be more than a brand; we strive to be a force for positive change, dedicated to enriching lives and giving back to the global community.

Environmental sustainability is at the core of our mission. We believe in practicing what we preach, which means integrating sustainable practices into every facet of our business—from product development to packaging and beyond. Our commitment to the environment goes beyond compliance; it’s about taking proactive steps to reduce our carbon footprint and encourage a more sustainable lifestyle among our customers and community.

Moreover, our mission is to enhance the lives of people and animals globally. We are committed to ensuring that our operations and products bring about positive change, not just in the beauty industry, but in the world at large. This includes supporting charitable causes, advocating for animal rights, and ensuring that our products contribute to the health and well-being of you, our cherished customers!

Our missions and upcoming initiatives are designed to not only extend the product line but also deepen user engagement and satisfaction, ensuring that our offerings continue to meet the evolving needs and expectations of our customers. Stay tuned for exciting developments that will bring even more vitality and effectiveness to your skincare regimen!

At 100% PURE, we are more than a company; we are a movement towards a purer, more sustainable, and compassionate world. We invite you, our readers, customers, and the broader community, to join us on the journey and embrace the power of natural skincare.

Together, we can further our mission of impactful, conscious beauty, creating a world where beauty and sustainability go hand in hand. Just look at how a caffeinated morning ritual kicked off a skincare revolution!

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