By A behind-the-scenes look at our ingredient philosophy and formulation process
Posted on January 5, 2026 Written by: 100% PURE®
Introduction
More than ever, skincare shoppers want to know what is actually inside their products and how those formulas come to life. Ingredient lists are being read more closely. Claims are being questioned. And the process behind how a product is formulated is no longer a mystery reserved for labs and chemists alone.
This shift reflects a deeper understanding of skin health. People are beginning to recognize that results are not just about a single hero ingredient or a trending claim. They are about how ingredients work together, how formulas support the skin over time, and how consistently those products can be used without compromising balance.
At 100% PURE, formulation has always been viewed as a practice of intention. Each product is developed at the intersection of science, nourishment, and responsibility. The goal is not to push skin to perform, but to support it in functioning at its best.
Balanced formulation is about restraint as much as it is about innovation. It is about choosing ingredients that work with the skin barrier, respecting the skin’s natural rhythms, and creating products that feel as good on day one as they do months into use. This philosophy shapes everything from ingredient selection to how formulas are tested, refined, and ultimately experienced on the skin.
What Balanced Formulation Really Means
Balanced formulation begins with one foundational belief. Healthy skin depends on a strong, supported barrier.
Rather than formulating for extremes, balanced products focus on preserving the skin’s protective function while delivering visible benefits. This means avoiding unnecessarily harsh surfactants, excessive exfoliation, or overly aggressive actives that can disrupt the skin’s ability to retain moisture and defend itself.
When formulas prioritize barrier health, skin is better able to regulate hydration, respond calmly to environmental stress, and tolerate daily use without becoming sensitized. Over time, this approach supports smoother texture, improved comfort, and more consistent results.
Balance also means thinking long term. Products are designed to be used daily, not just occasionally. Instead of chasing quick transformations that rely on irritation or overload, balanced formulation supports gradual improvement that compounds with continued use. The skin is allowed to adapt, strengthen, and maintain equilibrium rather than being pushed into cycles of overcorrection and recovery.
In this way, balance is not about doing less. It is about doing what is necessary and leaving out what is not.
How Ingredients Are Chosen With Intention
Ingredient selection is where formulation philosophy becomes tangible. Every component in a formula serves a purpose, not only on its own, but in how it interacts with the rest of the formula and with the skin itself.
At 100% PURE, ingredients are chosen for their ability to support the skin’s natural structure and function. This often means working with skin-identical or skin-supportive components that the skin recognizes and can use efficiently. These ingredients help reinforce the barrier, improve hydration retention, and support resilience without overwhelming the skin.
Formulating with intention also means prioritizing tolerance. Instead of creating formulas that rely on shock value or immediate intensity, products are designed to deliver results through consistency. This approach reduces the risk of irritation and allows products to be used comfortably over time, even on sensitive or compromised skin.
Each ingredient is evaluated not just for what it promises individually, but for how it contributes to the overall balance of the formula. This holistic view ensures that products feel cohesive, effective, and supportive rather than reactive or unpredictable.
Intentional formulation is not about limiting innovation. It is about applying innovation thoughtfully, with the skin’s long-term health as the guiding principle.
Repair and Glow as Long-Term Outcomes
In skincare, glow is often treated as a quick win. A temporary sheen from exfoliation or brightening ingredients can create the appearance of radiance, but it does not always reflect true skin health. At 100% PURE, glow is understood differently. It is seen as a byproduct of skin that is functioning well.
When the skin barrier is supported and hydration is consistently maintained, repair happens naturally over time. Skin becomes better at retaining moisture, recovering from daily stress, and maintaining an even texture. As these processes improve, glow follows without being forced.
Repair is not instant. It is the result of steady nourishment and formulas that the skin can rely on day after day. By focusing on strengthening the skin rather than stimulating it aggressively, products help reduce sensitivity, improve comfort, and support visible resilience. This approach allows radiance to emerge gradually and sustainably.
Glow that lasts is not created by pushing the skin harder. It is created by giving the skin what it needs to repair itself consistently.
How This Philosophy Shows Up in Daily Products
A formulation philosophy only matters if it translates into everyday use. At 100% PURE, balance, repair, and glow are built into products designed for daily routines.
Gentle Cleansing That Preserves Lipids
Cleansing sets the tone for the entire routine. The is formulated to remove impurities without stripping the skin of essential lipids. By maintaining hydration and comfort during cleansing, the skin barrier is better prepared for the steps that follow.
Structural and Resilience Support
Serums are where targeted support can make a meaningful difference. The focuses on strengthening the skin’s structure and supporting resilience. Its formulation works to improve hydration and elasticity without overwhelming the skin, making it suitable for consistent use.
Barrier-Strengthening Hydration
Moisturizing is central to long-term repair. The delivers hydration while reinforcing the barrier, helping the skin retain moisture and maintain balance throughout the day. This step supports comfort and protection rather than temporary softness.
Brightening That Respects Skin Balance
Brightening does not need to come at the expense of barrier health. Used weekly, the refreshes the complexion and supports radiance while remaining gentle enough to align with a repair-focused routine.
Each of these products reflects a commitment to formulas that work with the skin rather than against it.
Why Transparency Builds Better Skin Relationships
Transparency is not just about listing ingredients. It is about helping people understand how products are made and why certain choices are made in formulation.
When customers are informed, they are better equipped to build routines that support their skin rather than reacting to trends or marketing promises. Understanding ingredient roles, formulation goals, and usage guidance allows for more thoughtful decisions and more consistent results.
Trust plays a role in skin health as well. When people feel confident in the products they use, they are more likely to use them consistently and with intention. This consistency supports better outcomes over time and reduces the cycle of switching products in search of quick fixes.
By prioritizing ingredient transparency and clear education, 100% PURE aims to foster long-term relationships with both skin and skincare. The goal is not just visible results, but confidence in the process that creates them.
Conclusion
Formulation is more than a technical process. It is a promise made to the skin with every product.
At 100% PURE, that promise centers on balance, repair, and long-term skin health. Rather than following trends or pushing the skin toward quick results, formulas are created to support the skin’s natural function day after day. This approach recognizes that real glow is not something that can be forced. It is something that emerges when the skin is nourished, protected, and respected.
By focusing on barrier support, intentional ingredient selection, and transparency at every step, products are designed to fit seamlessly into everyday routines. The result is skincare that feels reliable, effective, and aligned with the skin’s needs over time.
When formulation is guided by care rather than urgency, skin is given the opportunity to thrive. That is the foundation of lasting results and the philosophy behind every 100% PURE product.
FAQ: Understanding Skincare Formulation
How are skincare formulas developed?
Skincare formulas are developed through a combination of research, ingredient testing, and repeated refinement. Formulators begin by identifying the skin concern a product should address, then select ingredients that support that goal while maintaining balance and tolerance. Multiple iterations are tested to ensure stability, performance, and comfort before a formula is finalized for everyday use.
Why does ingredient transparency matter?
Ingredient transparency helps people make informed decisions about what they put on their skin. When formulations are clearly explained, customers can better understand how products work and whether they align with their skin’s needs. Transparency also builds trust, which encourages consistent use and more sustainable results over time.
What makes a formula supportive for daily use?
A formula that is supportive for daily use prioritizes barrier health, hydration, and tolerance. It avoids unnecessary irritation and relies on ingredients that work with the skin rather than overstimulating it. These formulas are designed to deliver benefits gradually through consistent use, helping the skin remain balanced, resilient, and comfortable.
